Riley Rath Riley Rath

Baseball Analytics and Your KPI’s

Baseball analytics are a great example of why you should track your key performance indicators. A blog post on KPIs by a copywriter that serves healthcare and tabletop games.

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Riley Rath Riley Rath

Hues and Cues with the Colorblind

A blog post explaining why it is important to accurately compare your tabletop game or accessory with others in your industry. If you don’t do it right… or at all… it will be very hard to set goals or measure the results of your board game marketing

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Riley Rath Riley Rath

Healthcare Advertising: Writing High-Converting Ad Copy

Advertising can be a giant money pit and waste of time… of the key to your healthcare business getting more and more inquiries each week. This blog post discusses the channel contexts, strategy, and copywriting needed for high converting healthcare ad copy.

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Riley Rath Riley Rath

How Southwest Royally SCREWED UP (USP = CRUCIAL)

Differentiators are important… but apparently not important enough to Southwest airlines, who just decided to commit brand suicide for the sake of pleasing some shareholders. Whether you are in healthcare or tabletop games, read on to find out more.

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Riley Rath Riley Rath

HIPPA Compliant Healthcare Email Marketing Strategies

Discover effective healthcare email marketing strategies to ensure HIPPA compliance. Email is a powerful marketing tool and with the right approach, even healthcare businesses can maximize their email strategy while still respecting the privacy and concerns of their subscribers.

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Riley Rath Riley Rath

The Basics of Healthcare Blogging

Dive into the world of healthcare blogging and learn how to optimize your content for maximum impact. Explore the benefits of blogging for healthcare research.

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