Riley Rath Riley Rath

25 Board Game Marketing Tips for 2025

Looking to publish and sell your tabletop game or accessory? Then you need to read this blog post on everything needed for successful board game marketing. 25 tips for 2025!

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Riley Rath Riley Rath

Charizard and the TRUTH of Crowdfunding Platforms

Every board game developer knows what crowdfunding platforms like Kickstarter, Backerkit, and Gamefound are… OR DO THEY?!?!? A quick analogy from Pokemon to help creators understand what they need to have a great tabletop games crowdfunding campaign.

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Riley Rath Riley Rath

Baseball Analytics and Your KPI’s

Baseball analytics are a great example of why you should track your key performance indicators. A blog post on KPIs by a copywriter that serves healthcare and tabletop games.

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Riley Rath Riley Rath

Hues and Cues with the Colorblind

A blog post explaining why it is important to accurately compare your tabletop game or accessory with others in your industry. If you don’t do it right… or at all… it will be very hard to set goals or measure the results of your board game marketing

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Riley Rath Riley Rath

Healthcare Advertising: Writing High-Converting Ad Copy

Advertising can be a giant money pit and waste of time… of the key to your healthcare business getting more and more inquiries each week. This blog post discusses the channel contexts, strategy, and copywriting needed for high converting healthcare ad copy.

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Riley Rath Riley Rath

How Southwest Royally SCREWED UP (Whats a “U.S.P.”?)

Differentiators are important… but apparently not important enough to Southwest airlines, who just decided to commit brand suicide for the sake of pleasing some shareholders. Whether you are in healthcare or tabletop games, read on to find out more.

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Riley Rath Riley Rath

HIPAA Compliant Healthcare Email Marketing Strategies

Discover effective healthcare email marketing strategies to ensure HIPPA compliance. Email is a powerful marketing tool and with the right approach, even healthcare businesses can maximize their email strategy while still respecting the privacy and concerns of their subscribers.

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