Riley Rath Riley Rath

Make Your Board Game Excellent AND Unique?

Learn from a hat-riding-bunny about why your board game or tabletop games product cannot just be excellent… it needs to be unique so that it can be noticed and chosen by customers.

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Riley Rath Riley Rath

25 Board Game Marketing Tips for 2025

Looking to publish and sell your tabletop game or accessory? Then you need to read this blog post on everything needed for successful board game marketing. 25 tips for 2025!

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Riley Rath Riley Rath

Charizard and the TRUTH of Crowdfunding Platforms

Every board game developer knows what crowdfunding platforms like Kickstarter, Backerkit, and Gamefound are… OR DO THEY?!?!? A quick analogy from Pokemon to help creators understand what they need to have a great tabletop games crowdfunding campaign.

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Riley Rath Riley Rath

Baseball Analytics and Your KPI’s

Baseball analytics are a great example of why you should track your key performance indicators. A blog post on KPIs by a copywriter that serves healthcare and tabletop games.

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Riley Rath Riley Rath

Hues and Cues with the Colorblind

A blog post explaining why it is important to accurately compare your tabletop game or accessory with others in your industry. If you don’t do it right… or at all… it will be very hard to set goals or measure the results of your board game marketing

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