Healthcare Copywriter for Medical Marketing

Increasing Your Revenue Through Patient Growth


With Professional B2C Strategy and Persuasive Messaging


For Private Practice, Groups, and Healthcare SMB’s

  • “Copy” refers to the words on ads and promotional material, both physical and digital. Medical copywriting services are the sales part of marketing: written emails, webpages, ads, and content that engage with customers in order to increase traffic, brand engagement, and sales.

  • In the healthcare industry, small-to-medium-sized businesses (SMBs) fall in between solo private practices and massive hospital systems or healthcare conglomerates. They’re often referred to by more specific terms depending on their function or ownership models, such as group practices, multi-specialty clinics, and outpatient specialty care.

  • Healthcare copywriting helps your practice attract and retain patients by crafting clear, strategic messaging that highlights your value among the competition. A strong copywriter makes complex medical information and healthcare content accessible, ensuring the right people find and trust your services.

It’s helping people get the care they need,

By making it easy to find you

And even easier to choose you

There’s Nothing Worse than Sitting Around with No Patients and Tons of Bills

After years of being stuck in the health system, you decided it was time to get out. You looked forward to less red tape, soul-crushing hours, and anti-patient policy. Alongside better pay, you hoped to make a better difference in your patients’ lives.

I’m sure there were many surprises, but one of them was definitely marketing. Separated from the traditional referral lines, you discovered marketing was a lot harder than you thought. Maybe you threw up a website and dumped some funds into Google or social media ads. Or maybe you started a blog for SEO. Regardless, those efforts brought in a tiny trickle of leads, most of whom never book.

You weren’t expecting it to be THIS difficult to attract and retain patients. You’re not sure what you are doing wrong or what you could do right, but it doesn’t matter: you need new patients or you have to go back to corporate medicine. Which begs the question: how do you make it obvious to your community that you’re offering a better service and the life-changing results they have always wanted?

Leaving “Healthcare Corp.” Can be Difficult and Expensive

(Here’s Why…)

Tons of Overhead

The financials for healthcare SMB’s are simpler than at a hospital: collect money, pay bills, and whatever is left over is your earnings.

But even if you are doing well, approximately 70% of your revenue will go into overhead: billing, space, equipment, software, legal, taxes, and marketing.

It’s the cost of keeping the lights on. And bills don’t wait 4 years until you have enough patients. In order to work, you need the revenue to break even NOW.

Financial Risks

Over the past two decades, US healthcare has shifted to value-based care, patient tele-health preferences, increasing HIPPA security requirements, lower reimbursements, and unfair insurance contracts.

These changes have placed additional administrative burdens that favor larger institutions over smaller practices.

As a result, private practice is less easy, straightforward, and lucrative as it used to be. But not impossible; with the right marketing, you can still bring in an ROI of over $10:$1.

Business Acumen

Doctors are the indisputed experts in their field. But unfortunately, most medical degrees do not require medical students to take any business classes. Too many assume their expertise will translate, unaware of just how much goes into running even a small clinic.

The result? Billing nightmares. Administrative messes. Marketing black holes. Without the proper expertise, trying to do it all yourself is a one-way ticket to disaster and burnout.

Healthcare is complicated, your marketing shouldn’t be.

The Channels I’ll Use to Grow Your Revenue

  • Before you spend thousands on marketing, you not only need to know what makes your services distinct from your competition, but also the best ways to get your message out.

    I can sit down with you one on one help you identify the important, one thing you need: a brand identity and message. After I research, we’ll strategize the next steps you need in order to grow.

  • Every year, Facebook and Google ads become less effective, while blogs continue to dominate. But there is a catch: blogging is a zero-sum game; if you aren’t ranking high, then it’s basically a waste of time and money.

    The result is one of the most proven forms of e-commerce marketing: a strong, customer acquisition funnel that resilient to seasons and trends.

  • A “pretty” website site is worthless if it isn’t clear, supported, and SEO optimized. Bad website copy loses ready customers and repels curious visitors, even if they match your target audience.

    I can make sure your website works with search engines so you show up on national or local searches, communicate your distinct value, and lead them to sign up or purchase.

  • For many healthcare providers, email is the only secure way to stay connected to your patients. It allows clinics to educate, update, and promote in a cost-effective way.

    But the only way those emails get read is if they are personalized and interesting. Its not easy, but a strong email strategy ensures your practice stays top of mind while providing valuable, patient-centered communication.

  • Not all patients rely on digital communication. Printed materials like brochures, signs, and flyers provide tangible, accessible information that reinforces trust and professionalism.

    Additionally, high-quality print materials enhance brand credibility and can serve as effective referral tools when shared with family, friends, or other healthcare providers.

  • Patients are more likely to choose a provider recommended by someone they trust, whether it’s a physician, friend, or satisfied patient.

    Strong referral networks, including partnerships with other healthcare professionals, ensure a steady flow of patients who genuinely need your services.

  • Social media is not just for teens. 90% of people look for health-related content on social media. And with localized searches, you can capture high intent leads quick.

    My associate and I will sit down with you to craft a social media strategy that works for you. You’ll choose a platform you like posting schedule that fits, and we’ll create a content calendar in your area of expertise.

  • When you want to attract patients, paid ads is the first thing that comes to mind. Many attempt to create and manage them on their own, and many struggle.

    My associate and I will build you the right ads to get quality clicks and the right strategy for efficient ROI. You’ll have regular reports on the progress and explanations for any changes.

With My Help, You Can:

Get Quality Leads Every Day

Increase Your Total Number of Patients

Grow Your Revenue

Boost Your Professional Reputation


Reach Your Local Community

Attract Health-Conscious Individuals

Fill Your Schedule with Appointments

Earn Patients’ Long-Term Trust

I’m a Healthcare Copywriter and Medical Content Writer Dedicated to Getting You

More Leads, Calls, and Patients

With the right strategy, you’ll go from:

“I don’t have enough patients”

to

“Can we pause for awhile? I’m overbooked!”

My Focus Areas in Healthcare

Private Practices

A private practice in healthcare is a medical or healthcare business that is owned and operated by one or more healthcare professionals—typically physicians, dentists, therapists, or other licensed providers.

Outpatient Clinics

An outpatient clinic is a healthcare facility where patients receive medical care without being admitted to a hospital. These clinics focus on diagnosis, treatment, and follow-up care that can be completed in a single visit or over a series of scheduled appointments.

Group + Multi-Specialty

A group practice is a healthcare setting where two or more providers (often physicians of the same specialty) work together under one organization.

A multi-specialty clinic includes providers from different medical specialties working together in one facility or network.

It’s not easy to abandon private-equity and healthcare conglomerates…

It takes work, effort, and the right mindset to get everything in place…

But there are good reasons you don’t want to work for “big healthcare”…

Can Practice the Way You Always Wanted

Easily can Earn Six Figures

No One is Hounding You

More Vacation and Free time

No Teaching or Researching Requirements

Better Coworkers and Employees

Make More Money while Seeing Less Patients

And there are certain advantages you have that “big healthcare” does not…

Patient-Centered, Compassionate Approach

Stay in Touch with Local Needs

Relational Healthcare from Top to Bottom

Able to Personalize Care to Each Patient

No Unnecessary Administrative Bloat

No Layers of Approval for Simple Tasks

Actually Know Your Customers’ Names

Don’t believe all those doom-and-gloom doctors who would never dare leave healthcare conglomerates…

Private practice has shrunk, but is far from dead…

And you can experience the freedom to practice medicine the right way!

I offer branding, strategy, copywriting, and SEO healthcare content writing for anyone in the healthcare industry…

Private Practices

Direct Care Doctors

Dentists

Physical Therapists

Pharmaceutical

Podiatrists

Addiction Medicine

Primary & Urgent Care

Aestheticians

Dermatologists

Mental and Behavioral Health

Pain Management

Functional Medicine

Medical Spas

Integrative and Alternative Medicine

Occupational Medicine

Pediatrics

PTs, OTs, and SLPs

Healthcare Specialist

 Long-Term Care Providers

Senior Care Services

Adaptive Equipment Suppliers

 Assistive Technology Professionals

Primary Care Physicians

Cardiologists

Regenerative Wellness

Orthodontists

… to help them reach the following goals

Grow Revenue

Increase Patients

Branding and Rebranding

Refresh Outdated Website

Enter a New Service Area

Inform Other HCP in the space

Support Multiple Locations

Expand your Reach

Outperform Corporations

Stay a Step Ahead of Your Competition

Get a Fresh Start with Marketing

More Patient Referrals

Expert, Proven Strategy and Messaging To Reach and Attract New Audiences

High conversion webpages that instantly communicate your unique value.

Search Engine Optimization (SEO) helping you dominate top results for local searches 

Content that educates inquiries so they make the informed decision to choose you without any hesitation

Emails and newsletters that remind patients of their healthplan and introduce new services.

Referral strategies that make your everyday, quality service a trusted talking point of your best patients

Social media posts with personality and character that separate you from the faceless nature of corporate medicine

SEO content that finds, nurtures, and inspires people to reach out for help

Personalized communication that builds trust so patients stick around and ask about your other services

Google Ads that grab the attention of the people in your area most likely to need your services.

Reach Out

Looking for healthcare copy that actually converts? Send me an email and we’ll arrange a strategy call. You’ll walk away with actionable insights and options. If we’re a good fit, you’ll have found a partner equally committed as you to growth that doesn’t sacrifice integrity.

75% of patients rely on reviews as the first step in finding a new doctor or healthcare provider.

Stanford Study

81% of consumers are unsatisfied with their healthcare experience.

Prophet

You are 50% more likely to keep a patient if they experience personalized interactions and communication.

Invoca

90% of Americans look for health-related information on social media.

Springer.com

The average click rate for health-related Google Ads is just 6.11%, yet hospital marketers spend 85% of their budget on these ads.

Sistrix

search bar vector

“Near me” searches for healthcare services have doubled since 2015.

Think With Google

Expert Help Can Make or Break Your Practice

When you join a small group clinic or private practice, odds are you’re wearing multiple hats. You might be the janitor, billing supervisor, IT person, bookkeeper, etc. That’s a lot of balls to be juggling all at once…

But before you can do any of that, you need patients. Which means your business lives and dies by textbook, proven messaging and marketing. Something that important belongs in the hands of an expert…

If you’re reading this, I believe you have found the right person to help you. I’ll save you the marathon of learning to do it right yourself. Free you to focus on what only you can do. All at an affordable rate that beats out agencies who believe you aren’t worth their time…

Partner With a Medical Marketer With Your Best Interests In Mind


If you can’t deliver results, you don’t survive as a freelance marketer. And while my road to healthcare marketing was an indirect one… 10+ years in pastoral ministry and 4+ years copywriting…its a road that has paid off. My interdisciplinary background uniquely trained me to do extensive research, write with a compassionate tone, and quickly make the complex simple.

Why Clients Hire Me

  • No “cookie-cutter” marketing approach has ever had long-term success. Everything… from branding to web pages… is created specifically for you and your unique target audience. Even my projects and rates are curated to your specific budget and needs.

  • Social media presence, industry thought leadership, community reputation… none of these things matter unless they are impacting the bottom line: increasing your panel size. Every step of your sales funnel will be a marriage of quality copy and design. If my work and strategy don’t meet your stated goals, I’ll work with you for free until you make back your investment.

  • Misleading healthcare information and vague messaging are dangerous. It damages your credibility, breaks trust with customers, but it puts people’s well-being at risk. As a professional healthcare copywriter and medical content writer, my content strategy is thoroughly researched so that you can 1) meet your short and long-term goals while 2) keeping both your brand and your patients safe.

  • When marketing, you have to attract and engage your target audience. But when it comes to healthcare, privacy and compassion are ultimately more important than clicks. Unknown pain and ailments leave people vulnerable, and you don’t want to exacerbate their anxiety or violate their rights.

Step 1. Discovery

Unlike freelance writers, we sit down for a 15-minute discovery call. I’ll learn about your practice, goals, and what you have tried to reach them. I’ll share my initial thoughts and a rough estimate of the projects and the budget required.

What My Help Will Look Like

Step 2. Diagnosis

Extending our time or during a follow up meeting, we identify the challenges you are facing and create a strategy that meets your goals and fits your HC service, budget, and timeline.

Step 3. Administer

I work on each project one at a time with 50% payment up front. While some projects requires third parties, any strategy is designed to take as much time and effort off your plate so you can focus on serving your patients.

Step 4. Implement

You have the last word and I’ll make final edits based on your observations on the writing samples. Once a project is complete, the other 50% is due, and you are given the option to continue with additional projects.

Step 5. Assess

Successful marketing always requires testing and tinkering until it is optimized. Using customer relationship management tools (CRMs) we adjust our efforts until we see desired results.

Real Marketing Success

Recent Case Studies of My Work

awesome dice logo

Blog Content Strategy

50% of Organic Site Traffic Due to SEO Blog Posts

Awesome dice wished to maintain high keyword rankings and increase organic traffic to the site without spending money on advertisements. My blog posts enabled them to drive 50% more traffic while maintaining their keyword domination

Web Page

#1 SEO Position Ranking for 33 Targeted Keywords

Guardian Occupational Health was needed to challenge a larger group from taking over the market share. With their new SEO strategy, they were able to carve out and cement themselves in the community while also gaining brand new patients.

DC20 logo

Email

Email Strategy Yields $42:$1 Return on Investment

The Dungeon Coach needed an email marketing strategy in order to educate and inform his long-time subscribers about the kickstarter campaign for his new TTRPG. The email strategy turned out to be the most profitable marketing tool he used!

Frequently Asked Questions

  • Payments are completed over Paypal. In order to protect us both, the first thing I require 50% of the project’s payment up front before I begin. This is a standard freelance practice. Once I deliver the final draft, there will be a second invoice for the other 50%.

    Other payment structures can be explored in the discovery and proposal process.

  • My goal is for the initial project to take as little of your time as possible. You should spend no more than 3 hours total filling out questionnaires, meeting over video with me, and responding my any follow up emails of mine. Subsequent requests for follow up projects would take no more than an hour of your time each.

  • Depends on the project, but usually I deliver a Google Doc that you or your team would publish. I include formatting instructions in the Google Doc. But if you would like me to save you more time, I can implement it myself onto your site/email platform. That work is billed at an hourly rate and will be factored into the invoice.

  • Anything project needed within 10 business days will incur a 25% rush fee increase to the over all price.

  • As a rule I make all client requested edits free… I don’t want to leave you unless you are happy and confident in my work.

    However, sometimes a client requests an “edit” that is really a completely new project. If that is the case, we will work out a new proposal at a discount.

  • I am partners with several qualitifed and accomplished freelancers. They include FB and google ad, email deliverability, and graphic design specialists. If the best marketing strategy for your business requires their talents, I will factor that into the proposal or arrange a meeting and pass you along.

  • For your site, you will need some type of web software for monitoring traffic, SEO, and visitor interactions (ex: Semrush, Ahrefs). For emails you will need an email automation platform like Mailchimp or Klaviyo, and a plan that tracks subscriber engagement and allows for for both drip and trigger emails. For blog posts you merely need a blog, I have all the software on my end.

  • I will make unlimited edits to any draft until you are satisfied. I also offer a round of free edits within 6 months of the projects completion. If y work did not generate buzz like you hoped and you are still not satisfied, I offer a 100% money back guarantee.

  • 1) I am much more affordable. No employee benefits or office space are being factored into my price; you are paying for my work and my work alone

    2) Most agencies suffer from internal and external distractions that prevent them from putting the client first. With me, you get hands on, one-on-one fixed attention, resulting in copy that is tailor-fit to your brand and needs.

    3) I LOVE tabletop games. I have been immersed in them as my favorite hobby for over 13 years. I have intimate knowledge of the culture , mechanics, and… most importantly… the target audience.

  • If you want to make an immediate impact on your bottom line, you will need to have your branding in place. That means having a clear vision, mission, values, unique sales proposition, target audience avatars, social media platforms.

    If those aren't present, it will be the first project before we explore your marketing options.

  • As a medical copywriter, I can write any sales and marketing material you need. However, social media and google strategy and management is outside of my area of expertise. For these marketing channels, as well as off-page SEO, I have partners with a proven track record.

Without an expert healthcare copywriter and marketer, you risk…

  • Writing quality content that will never rank or be read

  • Burning money running ads that no one will click

  • Wasting downtime figuring out social media platforms

  • Chasing away customers with a confusing or boring website

  • Wondering if no one is taking advantage of your referral rewards

  • Alienating your patients with irrelevant emails and newsletters

  • Misusing software and tools that don’t align with your strategy

  • Watching your passion for medicine and helping people fade

  • Spending all your free time doing everything all yourself

Instead of freedom, it’s endless hours, frustration and burnout.

But with a copywriting expert who knows healthcare marketing as your partner, you can…

  • Receive daily inquiries from motivated leads

  • Fill your schedule months ahead of time

  • Have happy patients who refer you to their friends

  • Practice medicine the way you always wanted

  • Maintain your vision and values for modern healthcare

  • Hire on additional full-time staff that you trust

  • Expand to more locations in your area

  • Make way more than you would have before

  • Work less and spend more time with friends and family

You know healthcare. You care about your patients. And … pardon my french… you work your ass off.

You deserve to get your personal life back and healthcare practice on track with marketing that works.

I’ll be your partner, equally committed to your success. I will focus on growing the revenue pie so you can focus on providing quality care.