A Healthcare Copywriter For Medical Marketing

“Copy” refers to the words on ads and promotional material, both physical and digital. “Copywriting” is the job of using clear, persuasive messaging in written content and sales copy.

Medical copywriting services are the sales part of healthcare marketing: written emails, webpages, ads, and content that engage with customers in order to increase traffic, brand engagement, and sales.

Copy, also known as “sales copy” is all about presuasion and sales. It is directly appealing to the customer to purchase. Content is more indirect, using education and entertainment in order to nurture them to a position where they are willing to buy.

As a healthcare content writer, my focus is on patient education through informative content. Given the urgency people feel when they have healthcare concerns, the average healthcare journey begins with a person finding relevant content.

In the healthcare industry, small-to-medium-sized businesses (SMBs) fall in between solo private practices and massive hospital systems or healthcare conglomerates. They’re often referred to by more specific terms depending on their function or ownership models, such as group practices, multi-specialty clinics, and outpatient specialty care. A healthcare copywriter that serves these businesses must focus more on tone, personalization, and addressing the specific health conditions with educational content.

Payments are completed over Paypal. In order to protect us both, the first thing I require 50% of the project’s payment up front before I begin. This is standard practice for any healthcare copywriter. Once I deliver the final draft, there will be a second invoice for the other 50%.

Other payment structures can be explored in the discovery and proposal process.

My goal is for the initial project to take as little of your time as possible. You should spend no more than 3 hours total filling out questionnaires, meeting over video with me, and responding my any follow up emails of mine. Subsequent requests for follow up projects would take no more than an hour of your time each.

Depends on the project, but usually I deliver a Google Doc that you or your team would publish. I include formatting instructions in the Google Doc. But if you would like me to save you more time, I can implement it myself onto your site/email platform. That work is billed at an hourly rate and will be factored into the invoice.

Anything project needed within 10 business days will incur a 25% rush fee increase to the over all price.

As a rule I make all client-requested medical writing edits free… I don’t want to leave you unless you are happy and confident in my work.

However, sometimes a client requests an “edit” that is really a completely new project. If that is the case, we will work out a new proposal at a discount.

While my specialty is as a healthcare copywriter, I am partners with several qualitifed and accomplished freelancers. They include FB and google ad, email deliverability, and graphic design specialists. If the best marketing strategy for your business requires their talents, I will factor that into the proposal or arrange a meeting and pass you along.

For your site, you will need some type of web software for monitoring traffic, SEO, and visitor interactions (ex: Semrush, Ahrefs). For emails you will need an email automation platform like Mailchimp or Klaviyo, and a plan that tracks subscriber engagement and allows for for both drip and trigger emails. For blog posts you merely need a blog, I have all the software on my end.

I will make unlimited edits to any draft until you are satisfied. I also offer a round of free edits within 6 months of the projects completion. If y work did not generate buzz like you hoped and you are still not satisfied, I offer a 100% money back guarantee.

1) I am much more affordable. No employee benefits or office space are being factored into my price; you are paying for my work as a healthcare copywriter… and my work alone!

2) Most agencies suffer from internal and external distractions that prevent them from putting the client first. With me, you get hands on, one-on-one fixed attention, resulting in medical writing and copy that is tailor-fit to your brand and needs.

If you want to make an immediate impact on your bottom line, you will need to have your branding in place. That means having a clear vision, mission, values, unique sales proposition, target audience avatars, social media platforms.

If those aren't present, it will be the first project before we explore your marketing options.

As a medical copywriter, I can write any sales and marketing material you need. However, social media and google strategy and management is outside of my area of expertise. For these marketing channels, as well as off-page SEO, I have partners with a proven track record.

Yes, I can. However, I believe it is my ethical duty to remind you that I am an expert in crafting engaging content and cop with clients and patients, not fellow medical professionals. Since I do not have a career in medicine, I worry that I may lack knowledge of the industry details, skills, and medical terminology necessary to write it to your satisfaction or within your budget.

SEO is a long-term reliable marketing strategy, but its financial requirement can prevent access to some smaller businesses. But if you still want to be a thought leader and create content, another job I can perform is to write guest posts on your behalf and feature them on high traffic sites that already have access to a wider audience.

This is one of the most common questions I get asked. A copywriter is a specialist within the marketing field, just like a graphic designer or social media expert. I specialize in finding the right type of communication to connect with specific healthcare consumers.

And even though I work from a home office, that doesn’t make a freelance copywriter any less professional! Every client is a new, unique opportunity, and I experiement with different types of writing to find the one that fits the brand of my client best. At the end of the day, that usually means whatever messaging and format that makes the most significant impact. types of writing,

Medical copywriting and healthcare copywriting are synonymous: it is various types of clear and persuasive B2C and B2B sales writing. Medical writing is somethign else entirly: it is writing to other professionals in the industry. It might lead to sales, but its direct purpose is to inform, not sell. Often a medical writers work includes ethical considerations, clinical trials, and the latest research. Which means a medical writing needs a deep and clear understanding of the material that only comes with a medical professional background. 

Depends on who you ask! If you believe and support everything Silicon Valley says (they have never lied, obscured, or denied the truth before... right?), then we are already on our way out and totally worthless! But if you look at the results of ai... energy and environmental impact, negative social impact, lack of resources and positive impact in the workplace, financial liabilities… then quality, informed, professional healthcare freelance copywriter remains helpful. While the place of a copywriter will vary depending on your goals, we remain essential to both small practices and a part of every medical communications markteing agency! 

This is one of the most common questions, mostly because the answer is so surprising! Technically you do not need a bachelor’s degree or any advanced degrees (though I do have both in sorta related fields… you can learn more on my About Page). A healthcare copywriter is responsible for communicating health offerings to patients. Which means the main skills needed are 1) sales skills, 2) writing skills, 3) people skills. But at the end of the day, all that matters is the copywriter’s ability to meet goals, bring in more patients/customers, grow the business, and impact sales. 

No need to reinvent the wheel here, just give credit where credit is due. Here are a few links to posts that rank some of the best healthcare copywriting and marketing out there, all from various companies:

• https://www.flyingvgroup.com/healthcare-marketing-campaigns/

• https://filestage.io/blog/healthcare-ads/

• https://www.bigstarcopywriting.com/blog/content-marketing/1healthcare-marketing-examples/