Board Game Marketing and Copywriting

Payments are completed over Paypal. In order to protect us both, the first thing I require 50% of the project’s payment up front before I begin. This is a standard freelance practice. Once I deliver the final draft, there will be a second invoice for the other 50%.

Other payment structures can be explored in the discovery and proposal process.

My goal is for the initial project to take as little of your time as possible. You should spend no more than 3 hours total filling out questionnaires, meeting over video with me, and responding my any follow up emails of mine. Subsequent requests for follow up projects would take no more than an hour of your time each.

Depends on the project, but usually I deliver a Google Doc that you or your team would publish. I include formatting instructions in the Google Doc. But if you would like me to save you more time, I can implement it myself onto your site/email platform. That work is billed at an hourly rate and will be factored into the invoice.

Anything project needed within 10 business days will incur a 25% rush fee increase to the over all price.

As a rule I make all client requested edits free… I don’t want to leave you unless you are happy and confident in my work.

However, sometimes a client requests an “edit” that is really a completely new project. If that is the case, we will work out a new proposal at a discount.

I am partners with several qualitifed and accomplished freelancers. They include FB and google ad, email deliverability, and graphic design specialists. If the best marketing strategy for your business requires their talents, I will factor that into the proposal or arrange a meeting and pass you along.

For your site, you will need some type of web software for monitoring traffic, SEO, and visitor interactions (ex: Semrush, Ahrefs). For emails you will need an email automation platform like Mailchimp or Klaviyo, and a plan that tracks subscriber engagement and allows for for both drip and trigger emails. For blog posts you merely need a blog, I have all the software on my end.

I will make unlimited edits to any draft until you are satisfied. I also offer a round of free edits within 6 months of the projects completion. If y work did not generate buzz like you hoped and you are still not satisfied, I offer a 100% money back guarantee.

1) I am much more affordable. No employee benefits or office space are being factored into my price; you are paying for my work and my work alone

2) Most agencies suffer from internal and external distractions that prevent them from putting the client first. With me, you get hands on, one-on-one fixed attention, resulting in copy that is tailor-fit to your brand and needs.

3) I LOVE tabletop games. I have been immersed in them as my favorite hobby for over 13 years. I have intimate knowledge of the culture , mechanics, and… most importantly… the target audience.

If you want to make an immediate impact on your bottom line, you will need to have your branding in place. That means having a clear vision, mission, values, unique sales proposition, target audience avatars, social media platforms.

If those aren't present, it will be the first project before we explore your marketing options.

Group Silly: Super Fight

Simple: Azul

Complex: Terra Mystica

Niche: Space Alert!

First of all, it entirely depends on what you mean by “fail”. If failure means not achieving stated goals, then the most common reason for failure is not devoting the necessary financial resources to reach those goals. An exaggerated example would be hoping for $100,000 promotional event and only sending out a single email to 100 subscribers.

Another common reason marketing fails is when there is a lack of understanding or misunderstanding of the target audience. Marketing is specific communication that is intended to resonate with a particular group of people. If you do not know who that group of people is, or know what they care about, then your marketing will either be directed at the wrong people or fall on deaf ears.

Finally, marketing often fails when a produce/service either doesn’t solve a painful problem or fill an important need. Making something good isn’t good enough; it needs to be so good that the perceived value is worth 4x the cost.

Kickstarter campaigns fail for all the same reasons stated in the FAQ above. But there are also some unique aspects of Kickstarters that can cause them to be a letdown for the creator.

1) The Kickstarter campaign does not take enough time to advertise before the campaign begins.

2) The Kickstarter campaign neglects email, which should alone cover 2x your Kickstarter goal on the first day.

3) The Kickstarter product or service lacks enough bonuses, stretch goals, and pledge levels for there to be a strong sense of urgency for every site visitor. There should be a bonus and pledge level that resonates with any play style.

4) The marketing across different channels is performed by different people who are not on the same page. As a result, the messaging is confusing and disjointed, causing them to abandon their customer journey.

5) The product or service is not distinct enough from other options available to potential backers. It needs to be special in their eyes so that the call to bring it to life has an impact.